In a few words: what is Briskly?

Cristina Rubies: Briskly is our answer to the speed of social media. Brands today need partners who understand that rhythm — and can translate their values into formats that connect: fast, consistent, and in tune with the community.
That’s exactly what we do: content that doesn’t just follow trends, but creates momentum.

What inspired you to start Briskly?

Tim Vogt: It really started with a pattern we kept seeing: traditional agencies deliver amazing campaigns, but they’re not built for everyday content. On the other hand, in-house teams or freelancers often lack the creative spark, agility, and community connection that today’s platforms demand. We knew there had to be a better way.

Cristina Rubies: We wanted to bridge that gap — without compromising on creativity. That’s the sweet spot we’ve found with Briskly.

What makes Briskly different from other content providers?

Cristina Rubies: We bring together three worlds. The strategic mindset of an agency, the cultural intuition of creators, and the operational power of a content studio. It’s a rare mix.

Tim Vogt: And beyond producing content, we work closely with a tight-knit pool of creators who’ve earned their communities’ trust. It’s not about renting reach — it’s about building real relationships.

What does community-driven content look like in practice?

Tim Vogt: A great example is a campaign we recently wrapped with Adidas for the Women’s European Championship. No ads, no paid boost — just a smart creator strategy and authentic content. It reached over 750,000 organic views. That’s the power of community-driven storytelling with creators who are a true brand match.

Let’s talk about the speed of social media. Why do brands find it so overwhelming?

Cristina Rubies: Because it is overwhelming. The pace is relentless — new platforms, new formats, new trends… there’s always something new. For many brands, especially in Switzerland, it feels like an impossible hamster wheel.

Tim Vogt: The challenge isn’t just keeping up with trends — it’s knowing which ones are worth your time and how to show up consistently in a way that feels real. Solving that takes structure, speed, and cultural awareness.

So why should Swiss companies invest in short-form content?

Tim Vogt: Because that’s where their audience — and their future talent — already are. Whether you’re speaking to Gen Z, Millennials, or people in their 40s, they’re all watching Reels, TikToks, and YouTube Shorts. And they’re not looking for polished ads — they want human stories.

What about companies that feel like they just don’t «get» social media?

Cristina Rubies: That’s exactly why we exist. You don’t need to «get» every trend — that’s our job. What you do need is the willingness to show up authentically. And that’s where we come in: helping brands do it with clarity and confidence.

What’s next for Briskly?

Tim Vogt: Whatever comes next! New platforms, AI tools, new formats — we’re on it. The landscape will keep evolving. That’s the only constant. And we’re here to help brands keep up with it.

A final word to companies still hesitating?

Cristina Rubies: Social media is no longer optional. Your story is being told there — whether you’re part of it or not.

Tim Vogt: I just got back from China, where there’s a saying: The best time to plant a tree was twenty years ago. The second-best time is today.