On October 4, 2024, ifolor launched its Christmas campaign titled «For Everything Unforgettable». For the campaign’s development, JEFF Zürich collaborated with Finnish production agency Tonto Helsinki Oy. The campaign by the Swiss market leader in photo products brings memories to life through touching and humorous stories. Across multiple channels, it transports the audience into emotional moments, evoking both smiles and heartwarming sentiments.

The pre-Christmas season is traditionally marked by the search for the perfect gift. At ifolor, personalized photo products can be designed quickly and with a personal touch. Together with JEFF, ifolor presents four touching stories that are both humorous and emotional. Everyday experiences are transformed into unforgettable memories, which the campaign portrays impressively through flashback scenes.

At the heart of the campaign are four gift ideas: a Deluxe Photo Book, a Photo Mug, a Wall Calendar, and Wall Art. Each captures the year’s unforgettable moments, making them accessible time and time again. The campaign launched on October 4, 2024, and will be visible across Switzerland and Finland until the end of January 2025. The stories will be shared on TV, DOOH, social media, YouTube, and various digital and offline marketing channels.