2023 | 15. September
Looking at: Exciting people - JEFF gets a new visual identity
After 10 years in the same outfit, it was time to dust off our visual identity and align it with all the experiences and wild adventures of the past years. The caterpillar has emerged – JEFF proudly presents «the refreshed CI/CD»!
Welcome to the Home of Creative Experiences
The ability to inspire others and to be passionate about what we do is an essential part of our identity. This should not only be felt but also seen.
Our corporate design now visualizes exactly that power, playful fun, curiosity, and joyful enthusiasm, which every JEFF team member carries, as if rooted in their DNA.
While the logo remained untouched, some other adjustments have been made, and a bit of dusting has been done:
1. The Font
Serious and professional is boring? Our headline font proves the opposite. With playful tweaks, sharp edges alternating with soft curves, and varying line thickness for dynamic sophistication, it’s a package of excitement in the details, just the way we envisioned it.
2. The Color Palette
The color palette pops – while also showing a great deal of subtlety. It’s bold and restrained at the same time, and can be used flexibly depending on the need.
3. The Patterns
They are the colorful standout at the class reunion, the entertainer in a sea of dullness and faceless metal, the smile on a rainy, awful day, the flower in the desert. If they could speak, they’d shout, «Spread the Excitement!»
And, are you having as much fun as we are?