project

Wodka Gorbatschow IceBreaker One

client

Henkell & Co. Sektkellerei KG

Playground

Live

Wodka Gorbatschow meets Parookaville Festival!

Under the motto «FEEL FREEZE» Wodka Gorbatschow made its first appearance to fans at the popular electronic music festival PAROOKAVILLE 2022 in Weeze.

The challenge for the newly developed presentation by JEFF was to combine the festival's elaborate city concept, the local conditions, and the icy sensation of the iconic brand Wodka Gorbatschow. The result was a gigantic icebreaker: the IceBreaker ...

132 customized panels made from
255 plywood sheets, with
1,800 meters of beam offcuts
550 liters of paint for creative painting work
4,000 screws
120 liters of burnstop solution
420 clips for attachment to the scaffolding

132 customized panels made
from 255 plywood sheets, with
1,800 meters of beam offcuts
550 liters of paint for creative
painting work, 4,000 screws
120 liters of burnstop solution
420 clips for attachment
to the scaffolding

«The festival provides the perfect stage
for an extraordinary brand presentation
and strengthens the image of
Wodka Gorbatschow among a young
and enthusiastic target audience.»

«The festival provides
the perfect stage for
an extraordinary brand
presentation and
strengthens the image of
Wodka Gorbatschow
among a young and
enthusiastic target audience.»

Jan Rock, Global Head of Corporate Communications at Henkell Freixenet

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Any questions?

Ask us
anything.
For example, why is rosé more shrimp-colored? Why does a chicken only smile with its molars? Or why are we the way we are? (Spoiler: We would also like to know the last one ourselves.)

Zürich

Hoi Zäme

hoi@jeff.agency +41 43 543 61 00

JEFF Zürich GmbH
Grubenstrasse 15
8045 Zürich
Schweiz

Berlin

Tach Brudi

tach@jeff.agency +49 30 555 189 22

JEFF Berlin GmbH
Glogauer Straße 19a
10999 Berlin
Germany

Lausanne

Salut toi

salut@jeff.agency +41 21 515 61 00

JEFF Lausanne Sàrl
Rue Mauborget 6
1003 Lausanne
Switzerland

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Wodka Gorbatschow IceBreaker One

Henkell & Co. Sektkellerei KG

Wodka Gorbatschow meets Parookaville Festival!

132 customized panels made from
255 plywood sheets, with
1,800 meters of beam offcuts
550 liters of paint for creative painting work
4,000 screws
120 liters of burnstop solution
420 clips for attachment to the scaffolding

132 customized panels made
from 255 plywood sheets, with
1,800 meters of beam offcuts
550 liters of paint for creative
painting work, 4,000 screws
120 liters of burnstop solution
420 clips for attachment
to the scaffolding

«The festival provides the perfect stage
for an extraordinary brand presentation
and strengthens the image of
Wodka Gorbatschow among a young
and enthusiastic target audience.»

«The festival provides
the perfect stage for
an extraordinary brand
presentation and
strengthens the image of
Wodka Gorbatschow
among a young and
enthusiastic target audience.»

Jan Rock, Global Head of Corporate Communications at Henkell Freixenet

Ask us
anything.
For example, why is rosé more shrimp-colored? Why does a chicken only smile with its molars? Or why are we the way we are? (Spoiler: We would also like to know the last one ourselves.)

Hoi Zäme

Tach Brudi

Salut toi

Work

About

Team

News

Contact

Jobs

Disclaimer

Legal notice

404

Privacy Policy

Die Website ist für Hochformat optimiert

Die Website ist für Querformat optimiert

132 customized panels made from 255 plywood sheets, with 1,800 meters of beam offcuts550 liters of paint for creative painting work4,000 screws120 liters of burnstop solution420 clips for attachment to the scaffolding

132 customized panels made from 255 plywood sheets, with 1,800 meters of beam offcuts550 liters of paint for creativepainting work, 4,000 screws120 liters of burnstop solution420 clips for attachment to the scaffolding

«The festival provides the perfect stage for an extraordinary brand presentation and strengthens the image of Wodka Gorbatschow among a young and enthusiastic target audience.»

«The festival provides the perfect stage for an extraordinary brand presentation and strengthens the image of Wodka Gorbatschow among a young and enthusiastic target audience.»

Jan Rock, Global Head of Corporate Communications at Henkell Freixenet

Ask us anything. For example, why is rosé more shrimp-colored? Why does a chicken only smile with its molars? Or why are we the way we are? (Spoiler: We would also like to know the last one ourselves.)

Hoi Zäme

Tach Brudi

Salut toi

132 customized panels made from
255 plywood sheets, with
1,800 meters of beam offcuts
550 liters of paint for creative painting work
4,000 screws
120 liters of burnstop solution
420 clips for attachment to the scaffolding

132 customized panels made
from 255 plywood sheets, with
1,800 meters of beam offcuts
550 liters of paint for creative
painting work, 4,000 screws
120 liters of burnstop solution
420 clips for attachment
to the scaffolding

«The festival provides the perfect stage
for an extraordinary brand presentation
and strengthens the image of
Wodka Gorbatschow among a young
and enthusiastic target audience.»

«The festival provides
the perfect stage for
an extraordinary brand
presentation and
strengthens the image of
Wodka Gorbatschow
among a young and
enthusiastic target audience.»

Ask us
anything.
For example, why is rosé more shrimp-colored? Why does a chicken only smile with its molars? Or why are we the way we are? (Spoiler: We would also like to know the last one ourselves.)