For the 90th anniversary of Coca-Cola Switzerland, JEFF got to create an experience that celebrates history and future in equal measure. At the Zürcher Schiffbau, we staged an evening that proves the point: Coca-Cola is far more than a brand – it's a firm part of everyday Swiss life and local culture, anchored by local production and partnerships with over 40 festivals, sporting talents and artists. On behalf of Coca-Cola Switzerland and Oppenheim & Partner GmbH, JEFF took the overall conceptual and operational lead and acted as the central interface for everyone involved – because an event of this scale only works when everyone moves together. The result: a carefully staged evening that not only looked back, but also celebrated the start of the next 90 years – making Coca-Cola Switzerland tangible for guests as exactly what the brand has been for nine decades: a piece of Switzerland.

Photos: Riccardo Götz

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