With its new festival display, Migros is focusing on co-creation and letting visitors do their bit to design this year’s festival stand, made from natural wood. In line with this approach, Migros kids can project their own slogans on the stand or operate the light show by moving their bodies. They can bounce on the trampoline, whizz down the slide, race remote-controlled mini Migros baskets or jazz up their own clothes with creative prints.

And all that activity will work up an appetite: the specially created range of plant-based V-Love wraps, delicious iced coffees and alcohol-free mocktails are sure to be the cheapest refreshments available on the festival site!

The new, modular festival display developed by JEFF can be adapted to any size required. It can be set up anywhere and, thanks to its robust, solid wood construction, can be used long after summer is over.

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