In 10 hotels, a total of 10 rooms were redesigned by 10 different Swiss artists. The artworks were created under the theme «The Christmas Paradox» and could be booked through the HOTEL NOËL website during the Advent season.

With this temporary accommodation experience, Zurich positioned itself as an attractive and diverse destination for art-loving tourists during the Christmas season.

Christmas is full of contradictions that range from humorous to deadly serious, extending across familial, cultural, traditional, historical, religious, social, commercial, and emotional levels. The paradox serves as a source of inspiration, a playground, and a catalyst for reflection for artists, art enthusiasts, and anyone who has ever questioned Christmas.

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