SayFlowers, the online flower delivery service, sells joy! However, before its redesign, the brand lacked a clear definition of its core values. The visual elements were incomplete and inconsistent, limiting its recognizability and uniqueness. To enable sustainable growth, the greatest potential was identified in a revamp of the brand design.

First, the brand’s visual identity and its competitors were analyzed. Then, in close collaboration with the client, a fitting corporate identity was developed. This served as the foundation for the corporate design and its application to key touchpoints, such as shipping packaging.

The essence of the brand was captured in a playbook. The SayFlowers team independently implemented further design applications, with JEFF continuing to provide support in art direction.

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