Those who embrace circular economy principles—using items longer, passing them on, renting, sharing, or repair-ing—help avoid waste, conserve resources, and support climate and environmental protection. But in daily life, this isn’t always easy. Often, people prefer to buy new or leave an unused electronic device to gather dust in a closet. So, do we have a troubled relationship with our possessions? We believe so, which is why we’re sending Zurich locals to couples therapy with their products.

Three different therapy scenarios humorously dramatize our relationship with consumption, without any finger-pointing. Each ad directs viewers to the landing page www.stadt-zuerich-co2.ch, which provides a selection of Zurich-based services and offers for secondhand goods, renting, sharing, passing on, and repairing, along with additional information and practical tips.

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