SayFlowers, the online flower delivery service, sells joy! However, before its redesign, the brand lacked a clear definition of its core values. The visual elements were incomplete and inconsistent, limiting its recognizability and uniqueness. To enable sustainable growth, the greatest potential was identified in a revamp of the brand design.
First, the brand’s visual identity and its competitors ...
show more
SayFlowers, the online flower delivery service, sells joy! However, before its redesign, the brand lacked a clear definition of its core values. The visual elements were incomplete and inconsistent, limiting its recognizability and uniqueness. To enable sustainable growth, the greatest potential was identified in a revamp of the brand design.
First, the brand’s visual identity and its competitors were analyzed. Then, in close collaboration with the client, a fitting corporate identity was developed. This served as the foundation for the corporate design and its application to key touchpoints, such as shipping packaging.
The essence of the brand was captured in a playbook. The SayFlowers team independently implemented further design applications, with JEFF continuing to provide support in art direction.
show less
«To make life, especially human relationships, more beautiful, vibrant and joyful.»
«To make life, especially human relationships, more beautiful, vibrant and joyful.»
Get the latest news about the JEFF Playgrounds straight to your inbox. Two to three times a year, we'll update you on the latest industry trends and interesting insights from the JEFF universe. The newsletter will be in German.
...just one more step
You have received a confirmation email. Please check your spam folder if necessary. Just one click and you're in.
