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project

An interactive art experience in augmented reality

client

Roche

Playground

  • Live
  • Campaigns
  • Interaction
  • Visual Design
play

Experience AR art in public space.

Over 10,000
guests in 2022

Over 10,000
guests in 2022

Ten international artists have created artistic interventions
on the anniversary theme «Celebrate Life», which can be
discovered year-round and publicly in Basel.

To establish the project in the long term, close collaboration
was done with relevant stakeholders: Basel Tourism,
the House for Electronic Arts in Basel, and the City of Basel.

For more information about the ARTour and download links,
please visit the official website artour.basel.com.

Ten international artists have
created artistic interventions
on the anniversary theme
«Celebrate Life», which can
bediscovered year-round
and publicly in Basel.

To establish the project in the
long term, close collaboration
was done with relevant
stakeholders: Basel Tourism,
the House for Electronic Arts
in Basel, and the City of Basel.

For more information about
the ARTour and download
links,please visit the official
website artour.basel.com.

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Any questions?

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anything.

For example, why is rosé more shrimp-colored? Why does a chicken only smile with its molars? Or why are we the way we are? (Spoiler: We would also like to know the last one ourselves.)