After the first successful execution in 2021, JEFF was allowed to carry out a second edition of Electric Match for 2023.

The core idea remained intact – Electric Match facilitates personalized and authentic test drives. Prospective customers could now choose from the 7 different Mercedes-EQ models and select the perfect combination from among over 70 ambassadors for their test drive, thereby gaining exciting personal insights, tips, and tricks about electric driving. The centerpiece of the campaign was the website, which served as a landing page and booking platform, providing valuable information about the vehicles and profiles of the ambassadors, as well as presenting intriguing facts about electromobility. The specially designed and produced digital campaign, featuring a significant amount of video content, extended the campaign's reach and enhanced awareness of the Mercedes-EQ.

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