project
House & Living Campaign
client
Swiss Life AG
Playground
Swiss Life has become
the most well-known
brand among insurers
in the field of mortgages.
Swiss Life has become
the most well-known
brand among insurers
in the field of mortgages.
During the campaign period, the purpose-perception-value
(the connection between the concept of «self-determination»
and the Swiss Life brand) increased from 21% to 25%.
During the campaign period,
the purpose-perception-value
(the connection between the
concept of «self-determination»
and the Swiss Life brand)
increased from 21% to 25%.
were able to create a collage of their dream house
and find out if their desires aligned with those of their life partners.
The Dream Home Match concept was also adapted
and utilized for a trade fair booth.
Match, customers were able to
create a collage of their dream house
and find out if their desires aligned with
those of their life partners. The Dream
Home Match concept was also adapted
and utilized for a trade fair booth.
