Zacapa creates a world where the art of breathing meets the art of aging an exceptional rum. This collaboration, initiated by JEFF for Diageo Switzerland with Swiss artist Annabelle Schneider, sparks a unique dialogue between Guatemala’s rich artisanal heritage and the artistic exploration of sensory perception. During Art Basel, a central Basel club was transformed into an immersive cocoon. The multisensory installation BREATHE WITH ME offered guests a precious pause from the fast pace of everyday life. At the heart of the experience was the specially crafted Cloudalicious cocktail – a fusion of flavors that made stories appear to float in the air. Master Blender Lorena Vásquez and Ron Zacapa ambassador Vanessa León led an exclusive professional Masterclass before engaging in a conversation with the artist about craftsmanship, identity, and a female perspective.

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